- The live performance takes place on Friday, June 5th at the Dolby Theatre in Hollywood.
- Tickets on sale in spring and broadcast worldwide on official channels
- The previous edition surpassed 50 million viewers and featured key announcements.
- Nearby showcases of major brands and a multi-platform showcase are expected.
Looking ahead to summer, Geoff Keighley has already set the return of the Summer Game Fest: the great live show will return to Los Angeles on Friday, June 5, 2026, with an in-person gala and global broadcast to the entire world.
The appointment changes scenery and leave the YouTube Theater behind of the latest editions to settle in the Dolby Theatre, right on Hollywood Boulevard, the theater where the Oscars are presented; tickets will go on sale in the spring.
Date, location and format of the event
The plan maintains the usual schedule: first weekend of June and kick off with the live broadcast of SGF Live on Friday the 5th starting in the afternoon (LA local time).
The movement of headquarters is not minor: the Dolby Theatre It brings extra visibility to the show due to its symbolic significance in the entertainment industry.
As in previous years, the gala will be open to the public, with ticket sales scheduled for spring 2026The broadcast can be followed free of charge on official channels.
The change will involve a different capacity: it will go from an enclosure of almost 6.000 places (YouTube Theater) to another of some 3.600 locations, so attending in person will be more exclusive.
What to expect from the storefront and the ad ecosystem
Keighley advances «a spectacular multi-platform showcase» of the next in video games, with a Show format focused on trailers, announcements and updates spread over around two hours.
If the pattern of recent years is repeated, we could see Sony's move days before, a big Microsoft event a couple of days later and, probably, a Nintendo Direct around that time, fitting everything into the same information window.
Before all that, there is one important stop: The Game Awards, in December, where it is common for pieces to be advanced and then reappear in the SGF with more material or dates.
The pools are already circulating and mention names like Fable, Gears of War: E-Day, Marvel's Wolverine, Crimson Desert or OD; even GTA 6 if its schedule were to shift, although for now all of that is, of course, pure rumor territory.
What the previous edition left behind
The last edition broke records with over 50 million viewers following the live broadcast throughout its approximately two-hour broadcast, confirming the popularity of the format.
Among the announcements that resonated the most were the first trailer for Resident Evil Requiem as the show's closing, in addition to confirmations such as Atomic Heart 2, Code Vein 2 and the return of Scott Pilgrim with a new installment.
There was also news from the Ryu Ga Gotoku project formerly known as Project Century, the confirmation of a Wu-Tang Clan-inspired game and several franchise crossovers presented by IO Interactive.
Beyond the stage, Los Angeles will continue to be the meeting point for the press and professionals, with Face-to-face sessions which provide previews and first impressions of the titles that are passing through the showcase.
With a closed date, a new home in Hollywood and the promise of a cross-sectional showcase, The Summer Game Fest faces its next edition as one of the great milestones of the calendar, halfway between the in-room experience and the global broadcast that brings together millions of players.
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