- GPT Image 1.5 is now available to all ChatGPT users via the API, with image generation up to four times faster.
- The model significantly improves accurate editing, visual consistency, and the tracking of complex, multi-step instructions.
- OpenAI launches a dedicated image space on ChatGPT, designed as a small creative studio with filters and visual suggestions.
- The launch is framed within direct competition with Google Gemini and other visual generation models, with a strong focus on professional uses.
The latest update of OpenAI It is aimed directly at those who work daily with visual content. The company has strengthened ChatGPT's image editor with a new engine, GPT Image 1.5, which seeks to fit both into everyday use and into professional workflows in design, marketing and e-commerce.
This visual generation model is being launched as the company's most advanced version and is now available for all ChatGPT users and for developers via APIBeyond the technical leap, the play fits into a A time of intense competition in the generative AI sectorwhere OpenAI competes against rivals like Google Gemini and other image-focused models.
A faster, cheaper model designed for iteration
One of the clearest changes of GPT Image 1.5 It's about performance: the model can generate images Up to four times faster than GPT Image 1This means that for many creative teams, it reduces waiting times and facilitates the testing of variations without losing momentum.
On the economic front, OpenAI has also adjusted API costs. The company has reduced them by around one percent. 20% of the price of images entering and exiting the image Compared to the previous version, this allows for the production of more visual material with the same budget, which is relevant for agencies, startups, and SMEs that depend on high volumes of content.
The combination of greater speed and lower cost It is designed for environments where many iterations are needed: from designing a digital advertising campaign to putting together different concepts for a client in a short amount of time.
OpenAI points out that GPT Image 1.5 can now be tested directly in the OpenAI Playgroundwhere the tests are accompanied by prompt guides aimed at better exploiting the model's options, something useful for profiles that are not experts in prompt engineering.
Precise editing: very specific changes without breaking the image
Where OpenAI places the biggest qualitative leap is in controlled editing. GPT Image 1.5 has been designed to follow complex, multi-step instructions with fewer errors and less unpredictable behavior than their predecessors.
In practice, the user can request very localized modifications —change the color of a jacket, add a logo in a specific corner, adjust a reflection, or modify only one object in the background— without the rest of the scene being reinterpreted from scratch, a common problem in other image generators.
The model pays special attention to preserving with greater fidelity to facial features, people's identity, lighting, shadows, and compositionThis is critical, for example, when working with portraits, team photos, or product images where every detail has an impact.
Another highlight is the consistency across multiple editions or related scenesReappearing characters, specific artistic styles, or brand elements are usually kept consistent, which facilitates projects such as comics, storyboards, advertising series, or catalogs where the same aesthetic must be repeated without strange discrepancies.
For marketing and branding teams, OpenAI emphasizes the model's ability to respect corporate logos and key graphic elementsavoiding distortions or color variations that could compromise the visual identity.
From simple retouching to a complete creative studio
GPT Image 1.5 goes beyond classic photo retouching. OpenAI presents it as a versatile model for more complex workflowswhere the image evolves from tests and iterative changes.
Among the uses that the company indicates are the Virtual try-ons of clothes, hairstyles or accessories, the transfer of artistic styles to photos or sketches, the creation of product mock-ups, or the scenario simulations for online stores that want to display the same item in different contexts.
The tool also relies on advanced text manipulation capabilities within images. GPT Image 1.5 improves the rendering of small or dense fontsopening the door to more legible prototypes of interfaces, infographics, signage and promotional materials where the text must be readable without problems.
At a visual level, OpenAI speaks of a leap in realism and aesthetic qualityMore believable textures, better-represented materials, and more consistent lighting, both in simulated photographs and in polished images geared towards commercial campaigns.
The model It also refines the generation of scenes with multiple faces, a traditional weak point of many generators, making it more reliable for group photos, corporate events, or compositions involving several people.
A dedicated image space within ChatGPT
Along with the new model, OpenAI has updated the user experience in ChatGPTThe platform now integrates a specific space dedicated to images, accessible from the sidebar in both the web version and the mobile apps.
This environment functions as a kind of integrated creative studioDesigned to explore visual ideas quickly without the need to always write lengthy prompts. The user can start with predefined suggestions or examples, and refine the results as they go.
The image area includes preconfigured filters and trend-based suggestions These shortcuts are updated regularly, making it easy to start projects without having to begin from scratch. For those unaccustomed to writing detailed instructions, these shortcuts can make all the difference.
Another practical new feature is that the interface allows continue generating images while others are being processedThis fits with workdays in which several ideas are launched at once and the results are evaluated as they come in.
OpenAI indicates that this new interface It is being gradually deployed for the majority of ChatGPT usersBusiness and Enterprise accounts will receive full access somewhat later. GPT Image 1.5 model, instead, It's now activated for everyone., without the user having to select anything manually.
Competition with Google Gemini and rival models
The release of GPT Image 1.5 comes at a time of high competitive pressureIn recent months, Google has gained visibility with its Gemini family of models and with visual generation tools that have achieved a good position in various comparative rankings.
Various industry analyses interpret OpenAI's movement as a accelerated response to that pressureAccording to the information released, the company had planned to launch a new image generator at the beginning of the year, but It opted to bring forward the plans so as not to lose any more ground in this segment..
The company's own internal context reflects that urgency: There has been talk of a kind of "code red" given the possibility that competitors might consolidate their positions in areas such as visual generationwhere user experience is as important as technical power.
In parallel, models such as Nano Banana Pro and other specialized generators are pushing the supply to become increasingly oriented towards real-world use cases: print-ready catalogs, omnichannel campaigns, social media pieces, or graphic resources integrated into no-code and low-code tools.
In this scenario, GPT Image 1.5 seeks to differentiate itself especially through the iterative editing capability and visual consistencyThese aspects are crucial for teams working with brands and long-term projects.
Responsible use and pending challenges
Along with the new features, the debate about the responsible use of generative AITools of this type facilitate both the creation of legitimate campaigns and the possible dissemination of misleading or manipulated content, a sensitive issue in Europe due to its impact on disinformation.
Industry organizations have stressed the need for companies and government agencies to establish clear boundaries in areas such as copyright, algorithmic bias, and data protectionThe generation of images that imitate specific styles or real faces continues to generate legal and ethical debate.
OpenAI, for its part, maintains a discourse focused on the professional and creative use from GPT Image 1.5encouraging its integration into projects that seek efficiency and quality, but remembering that the ultimate responsibility for the use of these images lies with each organization.
In practice, the combination of greater power, improved user experience, and global accessibility makes GPT Image 1.5 a relevant piece within the current AI tool ecosystem, and presents users and regulators with the challenge of take advantage of its benefits without losing sight of its risks.
With this update, ChatGPT strengthens its profile as hybrid work environment, in which the written word and the generated image are intertwined to support creative, commercial and technical processes that until recently required several separate services and more production time.
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