How to view Instagram Insights. If you're an Instagram user, you've probably wondered how to get detailed information about the performance of your posts. Instagram Insights give you valuable data about your followers, interactions, and reach of your posts. With this information, you will be able to make more informed decisions to improve your strategy on this platform. In this article, we will show you step by step how to access Instagram Insights and use them to optimize your presence on this social network.
Step by step ➡️ How to see Instagram Insights
How to see Instagram Insights
- Log in to your Instagram account.
- Once you are on your home page, click on your profile photo in the bottom right corner to access your profile.
- On your profile, you should see a button called "Statistics" at the top. Click on that button.
- Now, you will be in the Insights section of your Instagram account.
- At the top of the screen, you will be able to see a timeline with the statistics for the last 7 days.
- To view specific statistics, select one of the tabs located just below the timeline. These tabs will show you information about your posts, followers, and promotions.
- If you want to see detailed information about a particular post, click on the post in the timeline. This will take you to a specific screen for that post where you can see more details, such as reach, impressions, and engagement.
- To see your top posts, click the “Posts” tab and scroll down until you find a section called “Top Posts.” There you will see the posts that have generated the most interaction.
- To get information about your followers, click on the “Followers” tab. In this section, you will be able to know demographic data such as age, gender and location of your followers.
- If you want to promote a post, go to the “Promotions” tab. There, you can select an existing post or create a new one to promote it to a specific audience.
Q&A
How to see Insights on Instagram
1. What are Instagram Insights?
Instagram Insights are statistics and metrics related to your Instagram account that give you key information about the performance and reach of your posts.
2. How to access Instagram Insights?
- Log in to your Instagram account.
- Go to your profile.
- Tap the three-line menu icon in the top right corner.
- Select "Insights."
3. What information can I find in Instagram Insights?
In Instagram Insights you can find:
- Impressions: Total number of times a post is displayed.
- Interactions: Total number of times people have interacted with your post (likes, comments, saves, and shares).
- Reach: Number of unique accounts that saw your posts.
4. How to see the Insights of a specific post on Instagram?
- Go to your profile.
- Tap on the post you want to see the Insights.
- Tap the blue text that shows the number of impressions, reach, or interactions (depending on what you want to see).
- Now you will be able to see the specific Insights for that post.
5. Can I see Insights from other accounts on Instagram?
No, you currently cannot see Insights from other accounts on Instagram. You can only see Insights from your own account.
6. Is it necessary to have an Instagram business account to see Insights?
Yes, you must have an Instagram business account to have access to Insights.
7. How to switch to a business account on Instagram?
- Log in to your Instagram account.
- Go to your profile.
- Tap the three-line menu icon in the upper right corner.
- Select "Settings".
- Tap "Account".
- Tap “Switch to professional account.”
- Follow the steps to set up your business account.
8. Can I see the Insights of my stories on Instagram?
Yes, you can see Insights from your stories on Instagram. Just follow these steps:
- Go to your profile.
- Tap the line icon representing three horizontal bars in the upper right corner.
- Select "Insights."
- Swipe right at the top of the screen to see Insights for your stories.
9. Can I see Insights from the Instagram app on a mobile device?
Yes, you can view Insights from the Instagram app on your mobile device. Follow these steps:
- Log in to your Instagram account in the app.
- Go to your profile.
- Tap the three-line menu icon in the upper right corner.
- Select "Insights."
10. What can I do with Instagram Insights?
With Instagram Insights, you can:
- Get an overview of your account performance.
- Identify what type of content works best.
- Know your audience and their preferences.
- Make adjustments to your publishing strategy to improve reach and engagement.
I am Sebastián Vidal, a computer engineer passionate about technology and DIY. Furthermore, I am the creator of tecnobits.com, where I share tutorials to make technology more accessible and understandable for everyone.