Introduction to Swipe up in Instagram Stories
The function of "Swipe Up" o scrolling up on Instagram stories has revolutionized the way brands connect with their audiences. Through a simple gesture, followers can be redirected to a web page, to a product in an online store, to a survey, to a video or to any other content on the website. However, this useful tool is not available for all Instagram accounts. In this article, we will explain how to Swipe Up on Instagram Stories and how to maximize its value.
Understanding the Swipe Up Feature on Instagram Stories
The function Swipe up on Instagram Stories is a powerful tool for direct interaction with your followers. Using it, you can direct users directly to a link external, whether its site, a blog or a specific product, without leaving the Instagram application. This feature is especially useful for business owners and product sellers. However, there is a restriction: its Instagram account You must have at least 10,000 followers or be a verified account to be able to access this feature.
Add the Swipe Up to your Stories It's pretty simple. To get started, take a photo or video for your Story or select one from your camera roll. Then, click on the »link» or «chain» icon at the top of the screen and paste or type the desired link. Remember that your call-to-action must be compelling enough to make users feel the need to swipe up. It could be literal text like “Swipe up to learn more” or something more creative that relates to your image or video. To finish, simply post your story as you normally would and your link will be active.
Effective Techniques to Swipe Up on Instagram Stories
The first step to achieve cash Swipe up on Instagram Stories is to make sure you have a minimum of 10.000 followers and a business or content creator account. If you have this, you will see the 'Link' option once you have taken or uploaded your photo or video. Add the link of the page where you want to take your followers and then invite them to swipe up. Some creative ways to do this can be through:
- Use animated stickers that point upwards
- Write a text that invites you to swipe up
- Use a GIF that has the Swipe Up movement
On the other hand, it is also important to make good use of visual elements and copy. Whatever content you are going to promote, make sure to make a attractive short description that motivates to your followers to want to know more and, therefore, to perform the Swipe Up. Make sure the message is clear and direct, but also interesting and relevant to your audience. You can too:
- Create a teaser image or video
- Offer exclusive content
- Create a sense of urgency
Keep in mind that these are just suggestions, it's best to experiment and see what works best with your audience.
Increase Interaction Using Swipe Up on Instagram Stories
The function Swipe Up on Instagram Stories has become a powerful tool to increase interaction with your followers and drive traffic to a website specific. To start, you must know Note that this feature is only available for verified accounts or business accounts that have more than 10,000 followers. Next, you must open Instagram, go to your home page and swipe right to open the Stories creator. There, you can take a photo or video, or select one from your gallery. Then you click on the link icon at the top from the screen and select «Add link«.
Write or paste the link you want in the field provided and press «clever» will complete the procedure. Be sure to add a call to action in your story, telling your followers to swipe up to follow the link. This can be a text, a GIF, or anything you can think of to encourage your followers to interact with your story. Finally, Tap “Your Story” at the bottom of the screen to publish your story with the Swipe Up link. Taking full advantage of this feature can significantly increase the visibility and performance of your story. your posts.
Promotion of Content through Swipe Up on Instagram Stories
Although initially Instagram only allowed the Swipe Up function to accounts with more than 10.000 followers, currently all users can enjoy this powerful interaction tool. The function of Swipe Up allows you to link directly to other web pages or contents from Instagram Stories, making navigation and access to information more fluid and direct.
Once you're in stories mode, take a photo or record a video. Then, select the chain-shaped icon at the top of the screen. Within the + Web tab you can paste the link you want to share. Tap “done” in the top right corner and then “next” to edit the look of your story. Remember, the success of this strategy lies in the development of attractive and creative content that encourages the user to swipe up and access the link. You can, for example, include text that says “Swipe up for more” or use GIFs that point up to make it more intuitive for the user.
In short, effective use of the Swipe Up feature can generate new ways of interacting with your audience and making your content easier to access. It all depends on how you use this tool and how attractive your stories are. Remember, the trick is to be creative and always think about what the user would like.
I am Sebastián Vidal, a computer engineer passionate about technology and DIY. Furthermore, I am the creator of tecnobits.com, where I share tutorials to make technology more accessible and understandable for everyone.