How to switch to a professional account on Instagram

Last update: 02/02/2024

Hi Tecnobits! 🚀 If you want to give a professional twist to your presence on Instagram, you just have to switch to a professional account on Instagram. Give a unique touch to your profile!

How to switch to a professional account on Instagram

What is a professional account on Instagram?

A professional account on Instagram is an option offered by the platform for those users who wish to use the social network for a commercial or promotional purpose. By making this change, Users can access additional tools and statistics relevant to their business activity.

How do I change my personal account to a professional account on Instagram?

  1. Sign in to your Instagram account.
  2. Go to your profile and click on the three lines icon in the top right corner of the screen.
  3. Select “Settings” at the bottom.
  4. Scroll down and select “Switch to professional profile.”
  5. Follow the prompts to complete the process, including selecting your business category‌ and linking to a Facebook page if you wish.
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What are the advantages of having a professional account on Instagram?

  1. Access to statistics: You will be able to see the performance of your posts, the demographics of your followers and their behavior on the platform.
  2. Commercial contact: Users will be able to contact you through a contact button directly from your profile.
  3. Product tags: You can tag products in your posts to make purchases directly from Instagram.
  4. Promoted ads: You will be able to promote your content directly from the platform.

Can I change my professional account back to personal on Instagram?

Yes, You can change your professional account back to personal at any time. You just have to follow the previous steps and select the “Switch to personal profile” option instead of “Switch to professional profile”.

Do I need a Facebook page to have a professional Instagram account?

It is not strictly necessary, but Linking a Facebook Page to your professional Instagram account can provide you with additional benefits, such as access to cross-posting and the ability to promote your posts on both platforms..
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Do I lose my followers when switching to a professional account on Instagram?

No, you won't lose your followers by switching to a professional account on Instagram. The change is transparent to your followers and will not‌ affect your follower base.

What are the categories available for a professional account on Instagram?

By switching to a professional account on Instagram, you can select⁤ a category ⁢that represents your business or commercial activity. Some of the available categories include Arts & Culture, Entertainment, Food, Health & Wellness, ‍and more.

Do I need a business email address to have a professional Instagram account?

⁢ ​ It is not strictly necessary, you can⁤ use any valid email address to convert your account to a professional account⁢ on Instagram. However, it is recommended to use a business email address to access advanced features and to give a more professional image to your profile.

Can I make ads on Instagram with a professional account?

Yeah, With a professional Instagram account you can create and promote posts directly from the platform. This allows you to reach a wider audience and increase the reach of your posts.

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How can I increase the visibility of my professional account on Instagram?

  1. Post quality content regularly: Maintain an active presence on the platform and share content relevant to your audience.
  2. Use relevant hashtags: Tag your posts with popular, industry-related hashtags to expand your reach.
  3. Interact with your audience: Respond to comments, take polls, and participate in conversations to encourage engagement from your followers.
  4. Use promoted ads: Use the ⁤promoted ads feature to reach⁣ a broader audience⁤ and increase the⁤ visibility⁢ of your​ profile.
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See you next time, friends! And remember, if you want to give a professional twist to your Instagram, don't forget to visit How to switch to a professional account on Instagram en Tecnobits. Bye!