Facebook launches Stories monetization for content creators

Facebook has taken a further step in content monetization, allowing creators to generate revenue through their storiesThe new feature, which is now available globally, is designed to encourage the posting of this type of ephemeral content on the platform.

Content creators have constantly sought ways to monetize your publications, and Meta has decided to expand the opportunities by offering payments based on story performanceThis measure comes at a time when Facebook's parent company seeks to attract more creators and compete with platforms like TikTok and Instagram.

How does Facebook Stories monetization work?

Facebook Stories have become a very popular format on the social network, allowing users to share ephemeral photos and videos. With this new monetization option, Creators will be able to earn revenue based on the number of views and interactions on their stories..

To access payments, the contents must be publicAlthough this may be an obstacle for many, you should know that You don't need to reach a minimum view threshold to start earning., making this feature accessible to a wide variety of creators.

Who can participate in this program?

This feature is currently available for creators who are part of Facebook's content monetization programHowever, Meta has indicated that it plans to expand access in the coming months, allowing more creators to benefit from this tool.

If a user is not yet part of the monetization program, they can request an invitation through the official Facebook page for creators. Meta has reported that In 2024, millions of invitations were sent out, and an expansion of the program is planned for this year..

Unification of monetization programs

In an effort to simplify its options for creators, Meta has decided merge its various monetization tools under a single programThis includes revenue from long-form video ads, Reel ads, and performance bonuses.

This strategy seeks to offer creators a more accessible and simple platform to generate revenue, eliminating the need to manage different programs separately.

Tips to maximize your revenue with stories

Facebook has pointed out that there are some Strategies that can help creators improve their income through this new feature:

• Publish quality content: Stories with greater visual and narrative impact tend to generate more interactions.
• Take advantage of the vertical format: This type of content is better suited to mobile devices and improves the user experience.
• Vary the type of publications: Alternating between videos, images, and text can increase audience engagement.
• Encourage interaction: Stories that generate reactions, comments, and shares perform better in terms of monetization.

Impact on the creator community

This new measure comes in a context in which Meta seeks to strengthen its relationship with content creatorsIn the last year, more than 4 million creators have received payments on the platform, with revenue generated from short videos and Reels growing by 80%.

With the monetization of stories, Facebook aims to further consolidate itself as a viable alternative for creators, offering an additional source of income to those who already use the platform to share their work.

The possibility of making money with stories is one clear commitment to retaining creators and a way to encourage the constant production of original content on the social network. For many, this can become a significant source of income, which could change the landscape of ephemeral content within Facebook.