- Zotac has started selling its RTX 5000 graphics cards directly to gamers, bypassing the middleman.
- The sale is done through Discord, with the aim of avoiding resellers and ensuring that the products reach end users.
- The strategy seeks to curb speculation, allowing for a fairer and more direct distribution.
- This move could set a precedent for other brands to adopt similar methods in the future.
The war against hardware resellers continues, and this time, Zotac has taken a drastic decision to combat speculation on its graphics cards. The company has chosen to sell the RTX 5000 directly through Discord, ensuring that they reach gamers and not resellers looking to inflate prices.
High-end graphics cards have been the target of speculation in recent years, with models disappearing from stores in a matter of minutes only to reappear on secondary markets at exorbitant prices. Zotac has wanted to put an end to this practice and ensure that their products are purchased by those who actually seek to use them and not by those who intend to do business with them.
An innovative strategy to avoid resale
Zotac has chosen Discord as a platform to manage sales of its RTX 5000Through a verification system, buyers can register and place their orders directly, thus preventing speculators from automating mass purchases.
Esta nueva estrategia seeks to prioritize gamers who really want a graphics card to enhance your gaming experience or for high-performance tasks such as video editing or graphic design. By cutting out the middleman and offering the drives directly from the brand, Zotac manages to reduce the possibility of stock being hoarded.
A positive impact on players
Users have welcomed this initiative, since It allows them to access products without resorting to abusive prices on the second-hand market.. Additionally, by eliminating auction processes or the need to compete with automated buying bots, the process becomes much fairer.
If this strategy works, it could be adopted by other manufacturers. Hardware speculation has become a recurring problem, so The success of this distribution model could mark a before and after in the industry.
Could this strategy become a standard?
Direct selling is a effective solution to combat speculators, but it also comes with challenges. Companies must ensure that deliveries are made smoothly and that servers can handle demand without collapsing. It remains to be seen whether other brands follow this path or prefer to stick to conventional distribution methods.
Zotac has taken an important step in the fight against indiscriminate resellingThis measure opens a new avenue for brands to protect their customers and prevent their products from ending up in the hands of resellers who only seek to profit from shortages.
I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.
If you have any questions, my knowledge ranges from everything related to the Windows operating system as well as Android for mobile phones. And my commitment is to you, I am always willing to spend a few minutes and help you resolve any questions you may have in this internet world.